Commercial Media Programmes

SAIMED offers training and consultancy services to commercial media enterprises through in-house and open workshops. These courses are offered regionally and nationally on a fee.

In-house Training

SAIMED runs workshops exclusively for staff of one organisation at a time that suits them on a fee-paying basis.

Open courses

These courses are open to employees of any media organisation to participate on a fee-paying basis. Any media enterprise, organisation or individual can participate in these courses.

They include the following:

Courses
  • Media Sales and Marketing
  • Media Financial Management
  • Media Strategic Planning
  • Media Research Management
  • Gender issues in Media Management
  • Business Development
  • Circulation Management
  • HIV/AIDS in Media Organizations
  • Effective Packaging
  • Effective Promotion
  • Customer Care/Service
  • Doing business with Advertising Agencies
  • Leadership Management

Click here for upcoming workshops and events

Media Consultancy Services

SAIMED offer consultancy services to commercial media enterprises, media institutions and State media institutions for the delivery of certain media development services. Such services may include organisational restructuring, system design and implementation, interim management, management coaching and similar management consultancy services.

Past consultancy work has included restructuring of media organizations, business planning, market research and developing financial sustainability model. We can also do performance monitoring, impact assessment and project evaluations.